The Role Of SEO In The Success Of Businesses

Posted by Lady Bug on

Marketing is the heart of any business. If you are not bringing in leads, you are not selling. It is as simple as this.

Research on the topic has shown paid ads to be a waste of time. Most users are going to ignore paid ads (over 75%) and will instead go to Google and Bing to start their search [1]. This is a staggering number that says it all about recent trends in the world of business.

This is seen across all niches and is not reserved for one industry. Let’s take a look at the role of SEO in the success of businesses.

Reduces Impact Of Competition

SEO is often looked as a way to target new leads and get people to convert into sales. Sure, it does provide this and businesses love that aspect, but there is a lot more at play.

Not only does SEO do that, but it also makes sure your competition has a reduced role and does not become an obstacle. If you are ranking over them in search engines, customers are less likely to go to them. With over 75% of searches coming through SEO, you have cornered 3/4ths of the market in one shot [1].

It is a no-brainer for most.

Free Traffic

Businesses are always looking to reduce their ad spend. Marketing campaigns are costly and where most of the expenses come from. SEO is not going to be expensive. It is going to be rather simple because once the ranking is in place, it is all about conservation. In the past decade, free traffic is king. To drive free traffic to your website, please use services offer by If you are living in Melbourne, you can visit this website instead. They are the true expert in the field. Your success is guaranteed.

The traffic will continue to role in.

With other methods (i.e. paid ads) you are looking at continually funding accounts to keep the ads up. This is a waste of money and puts the risk on your shoulders.

Targeted Leads

There is nothing more important that acquiring leads that are targeted. SEO can this with ease.

The person who is typing in a keyword found on your site is already sold on the subject and product [2]. They are just looking to follow through on the sale and get that final bit of information to seal the deal. This is a hot prospect and an easy lead to convert.

This is the power of getting targeted leads and why businesses have understood the power that is on offer for them to tap into.

What more do you want as a business?

Around The Clock Value

A business is not always going to be running. You are going to have hours of the day where things are shut down. This is a reality that is not seen in the online world. You could shop at any time of the day as long as you have an Internet connection and money to spend.

This is the power of e-commerce.

With SEO, you can acquire new traffic even when the business is not “open”. This is powerful and being able to get the leads for free is the icing on the cake as they say.

These are the benefits that are being seen around the world when it comes to SEO and what it provides. Those who are missing out are the businesses that continue to watch others leapfrog them. Do not become another company that does not set up an SEO campaign.

Whether it is a small business or a big box retailer, SEO is the way to acquire free leads and continue to do it over the long-term. It is just the best way to make sure money is coming in, and sales figures continue to rise.